How to Give Your CMO Insight Into Your Content Marketing Workflow with Airtable

Every CMO wants some insight into what the content team is up to. You want to be able to give them access to a dashboard or calendar that provides everything they need to stay in the loop—content in the works, due dates, directly responsible individuals, status etc.

Airtable makes this really easy since you can create new views of existing bases. You can take your content pipeline and turn it into a simple, read-only calendar that your CMO can see. You could even combine your content backlog, task list and content calendar into a single dashboard so they get more context.

Airtable is an official Superpath partner! Our readers, members and subscribers can get $500 in free credit towards a paid Airtable account. Just got use this URL to claim your credit: airtable.com/superpath

You can see the other tutorial videos in this series here:

• How to Build a Functional Marketing Plan in Airtable
• How to Manage Company-Wide Content Requests in Airtable

And you can learn more about using Airtable here.

‍