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Senior Content Strategist earning $150,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Senior Content Strategist earning $120,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Head of Content Marketing earning $160,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
AMA with Clearscope: Next-level content optimization advice
Cofounder Bernard Huang [https://twitter.com/bernardjhuang?lang=en] and Senior Marketing Manager Shannon Ratliff [https://twitter.com/shannonmratliff]...
AMA with Animalz: Building the world's best agency
Kristen Craft and Mark Rogers from Animalz [https://www.animalz.co/] joined us for lively AMA that covered everything from content strategy to career ...
AMA with the Todoist Content Team: How Productivity Specialists Run a Content Operation
Fadeke Adegbuyi [https://twitter.com/fadeke_adegbuyi] and Becky Kane [https://twitter.com/bkaneMN] are part of the content team at Todoist [https://to...
What to do in your first 90 days in a new content marketing job
Starting a new content marketing job is like being the new kid at school. In both scenarios, you are equally excited and nervous. It is often what...
The 2021 Content Marketing Salary Report
Hi Everyone! Thank you so much for the great response to the newest version of our Content Marketing Salary Report. You can see the 2020 version here...
The 2021 Superpath Content Marketing Salary Survey
We've finished collecting data. Join our Slack community [https://superpath.co/blog/slack-community] to get notified when the report is published. We...
Accelerate Traffic Growth with "Meta" Content
About seven years ago, I was working for a startup called Vero. I did a quick competitor audit and found that we were getting crushed by...
How to distribute thought leadership content
I heard this question twice in the last week, so I figured I’d address it here. Like most everything else in marketing, distributing thought leadersh...
Iteration ≠ Improvement: How to Handle Editing at Your Company
Giving feedback makes people feel good. Most people don’t know if they are giving good feedback, they just provide commentary on how they would do thi...
Episode 25: Tamilore Oladipo on building a content career from Nigeria
Tami has built a successful and inspiring career from Nigeria. In this episode, we talk about she found content marketing, how she built a remote care...
Episode 24: Mark Kilens on content leadership
Mark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the...
Episode 23: Nelson Jordan on the importance of "soft skills"
Nelson Jordan is a full-time freelance content strategist and copywriter ( https://nelson-jordan.com/), but he has experience in e-commerce, paid ac...
Survey: Should You Pay Content Marketing Candidates for Test Projects?
If you apply for a content marketing role [https://superpath.co/blog/how-to-apply-for-a-content-marketing-role], chances are you'll be asked to comple...
Survey: What are the best marketing books?
We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far...
Survey: What's the structure of your content team?
As a quick reminder, we'll be running mini-surveys like this about twice/month. The idea is to clearly understand the challenges content marketers fac...
How to Give Your CMO Insight Into Your Content Marketing Workflow with Airtable
Every CMO wants some insight into what the content team is up to. You want to be able to give them access to a dashboard or...
How to Build a Functional Marketing Plan in Airtable
The marketing team at Airtable creates quarterly plans in an Airtable base. From there, each team and individual create projects and tasks that roll u...
How to Manage Company-Wide Content Requests in Airtable
Like many teams, the Airtable content team handles requests from across the organization. The content team helps create sales enablement content, bl...