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Develop new skills, connect with peers, and learn from experts. Welcome to Superpath.
Head of Content Earning $105,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Content consultant earning $201,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Want to join the $100k club?
The $100k Club is an anonymous interview series where we learn from content marketers making at least $100,000 per year. We're always looking for new...
AMA with Animalz: Building the world's best agency
Kristen Craft and Mark Rogers from Animalz [https://www.animalz.co/] joined us for lively AMA that covered everything from content strategy to career ...
AMA with the Todoist Content Team: How Productivity Specialists Run a Content Operation
Fadeke Adegbuyi [https://twitter.com/fadeke_adegbuyi] and Becky Kane [https://twitter.com/bkaneMN] are part of the content team at Todoist [https://to...
Kane Jamison AMA: Building software for content marketers
Kane Jamison founded a content agency in 2012 and is now pivoting to software. His new tool Content Harmony [https://www.contentharmony.com/] helps co...
What to do in your first 90 days in a new content marketing job
Starting a new content marketing job is like being the new kid at school. In both scenarios, you are equally excited and nervous. It is often what...
The 2021 Content Marketing Salary Report
Hi Everyone! Thank you so much for the great response to the newest version of our Content Marketing Salary Report. You can see the 2020 version here...
The 2021 Superpath Content Marketing Salary Survey
We've finished collecting data. Join our Slack community [https://superpath.co/blog/slack-community] to get notified when the report is published. We...
Is your content strategy working?
This is a tough question. And it’s one that every content marketer should constantly be asking. Whether your strategy is working is not always a clear...
How to write a great piece of content: Turn an abstract idea into a clear concept
Most blogs need a lot of really good content and a few pieces of really great content. It’s not that hard to create a lot of...
How to prioritize content distribution channels
A few months ago, I asked this group what topics we should cover. I made a big list and have been working through them ever since.
Episode 24: Mark Kilens on content leadership
Mark Kilens in the VP of Content and Community at Drift. In this episode, we talk about the intersection of content and community, learn about the...
Episode 23: Nelson Jordan on the importance of "soft skills"
Nelson Jordan is a full-time freelance content strategist and copywriter ( https://nelson-jordan.com/), but he has experience in e-commerce, paid ac...
Episode 22: Blake Thorne's transition from content to product marketing
Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in produc...
Survey: Should You Pay Content Marketing Candidates for Test Projects?
If you apply for a content marketing role [https://superpath.co/blog/how-to-apply-for-a-content-marketing-role], chances are you'll be asked to comple...
Survey: What are the best marketing books?
We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far...
Survey: What's the structure of your content team?
As a quick reminder, we'll be running mini-surveys like this about twice/month. The idea is to clearly understand the challenges content marketers fac...