Your content career headquarters
Develop new skills, connect with peers, and learn from experts. Welcome to Superpath.
Content Marketing Manager earning $180,000/year (plus equity)
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Freelance writer earning $275,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Freelance writer and strategist earning $180,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Kaleigh Moore AMA: How to Build a Successful Freelance Career
Kaleigh Moore is a freelance writer who also runs courses, coaches other creatives, runs a podcast and builds products for writers. She's built a succ...
Alicia Johnston AMA: The intersection of content and communications
Alicia Johnston is the Senior Manager of Content & Communications at Sprout Social. Over last five years, she's worked at the intersection of content,...
Tommy Walker AMA: "I am a chef, not a short-order cook."
Tommy Walker is a veteran content marketer who ran content at ConversionXL, Shopify Plus and QuickBooks. He's currently in the process of launching hi...
The 7 Skills That Help Content Marketers Thrive at Work
Content marketing is rich with opportunity, but it's not always easy to identify. There are few clear career trajectories. Different people thrive wit...
Webinar: The Animalz Content Marketing Benchmark Report
The team at Animalz—the world's best content marketing agency [https://www.animalz.co/], in my humble opinion—recently published its first content mar...
How to start your career in content marketing: Advice from the other side of the entry-level trenches
I'm not a model of success. I haven't founded any startups or started any popular blogs; I don't even have a passive income. What I have done...
Episode 18: The 7 Skills That Help Content Marketers Thrive at Work
We're trying something a little different this week. This episode is an audio version of our most recent blog post. If you want to see the
Episode 17: Liz Huang on trying new things
Liz Huang leads content marketing at Truework. Previously, she worked at Carta and Pivotal Software. During her time at Pivotal, the company IPO'd and...
Episode 16: Tracey Wallace on B2C, DTC, B2B, SEO and other acronyms
Tracey Wallace has a diverse and fascinating career history. Today, she's the Director of Marketing at MarketerHire but she's previously run content m...
Survey: Should You Pay Content Marketing Candidates for Test Projects?
If you apply for a content marketing role [https://superpath.co/blog/how-to-apply-for-a-content-marketing-role], chances are you'll be asked to comple...
Survey: What are the best marketing books?
We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far...
Survey: What's the structure of your content team?
As a quick reminder, we'll be running mini-surveys like this about twice/month. The idea is to clearly understand the challenges content marketers fac...