Your content career headquarters
Develop new skills, connect with peers, and learn from experts. Welcome to Superpath.
Content consultant earning $201,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
Want to join the $100k club?
The $100k Club is an anonymous interview series where we learn from content marketers making at least $100,000 per year. We're always looking for new...
One-person writing business earning $120,000/year
Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...
AMA with the Todoist Content Team: How Productivity Specialists Run a Content Operation
Fadeke Adegbuyi [https://twitter.com/fadeke_adegbuyi] and Becky Kane [https://twitter.com/bkaneMN] are part of the content team at Todoist [https://to...
Kane Jamison AMA: Building software for content marketers
Kane Jamison founded a content agency in 2012 and is now pivoting to software. His new tool Content Harmony [https://www.contentharmony.com/] helps co...
Kaleigh Moore AMA: How to Build a Successful Freelance Career
Kaleigh Moore is a freelance writer who also runs courses, coaches other creatives, runs a podcast and builds products for writers. She's built a succ...
The 2021 Content Marketing Salary Report
Hi Everyone! Thank you so much for the great response to the newest version of our Content Marketing Salary Report. You can see the 2020 version here...
The 2021 Superpath Content Marketing Salary Survey
We've finished collecting data. Join our Slack community [https://superpath.co/blog/slack-community] to get notified when the report is published. We...
The 7 Skills That Help Content Marketers Thrive at Work
Content marketing is rich with opportunity, but it's not always easy to identify. There are few clear career trajectories. Different people thrive wit...
Episode 23: Nelson Jordan on the importance of "soft skills"
Nelson Jordan is a full-time freelance content strategist and copywriter ( https://nelson-jordan.com/), but he has experience in e-commerce, paid ac...
Episode 22: Blake Thorne's transition from content to product marketing
Blake Thorne is a product marketing manager at Atlassian, but he previously worked in journalism and content marketing. For those interested in produc...
Episode 21: Joel Klettke on understanding your customer
Joel Klette is a well-known copywriter and entrepreneur. He currently runs two businesses. He's also a prolific writer and educator. I don't know anyo...
Survey: Should You Pay Content Marketing Candidates for Test Projects?
If you apply for a content marketing role [https://superpath.co/blog/how-to-apply-for-a-content-marketing-role], chances are you'll be asked to comple...
Survey: What are the best marketing books?
We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far...
Survey: What's the structure of your content team?
As a quick reminder, we'll be running mini-surveys like this about twice/month. The idea is to clearly understand the challenges content marketers fac...
This Is How You Create a Blog Post Template
How do you create great content over and over again? The answer is almost frustratingly simple: process. The better your... content marketing workf...
An Inside Look at Todoist's Content Marketing Pipeline
Todoist, creators of the excellent Ambition & Balance blog [https://blog.doist.com/], make a clear delineation between the content calendar and the co...
How to Manage a Content Calendar with Todoist
What's the difference between a content calendar and a content pipeline? Fadeke Adegbuyi [https://twitter.com/fadeke_adegbuyi], Senior Marketing Mang...