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Content marketing is changing — we're in this together.

Content marketing is changing.
We're in this together.

AI is rewriting the playbook. Join 300+ in-house, freelance, and agency content marketers navigating the same challenges you are.

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What to Expect In Superpath Pro

💬
Private Slack
15+ channels,
active daily
MOST POPULAR
#ai-talk
#content-strategy
#social-strategy
#jobs-and-gigs
#team-of-one
🤝
1:1 Matching
Monthly peer calls w/ curated matches
Make requests to match with people with specific expertise and find peers working on similar challenges to you
📚
Course Library
40+ content marketing courses
Our content library is chock full of graduate-level courses, teardowns, office hours, articles, templates, and more.
🌱
Spaces
Member-led interest groups
LIVE IN Q1 2026
• Flourishing Freelancers
• Content Judgment Call
• Culture Club
• Content Operations
📅
Virtual Socials
Monthly w/ breakouts + networking
Once a month, everyone is invited to a themed group call with breakout sessions to help facilitate easier networking across the community.
📍
IRL Meetups
2026 in-person tour of top metro areas
 UPCOMING (Q1 + Q2)
Salt Lake City (Mar)
Denver (Mar)
NYC (April)
London (May)
Lisbon (May)
🏁
Challenges
Monthly group accountability
Every month, we host an accountability challenge to support each other in taking the daily actions to achieve our goals. Our LinkedIn Challenge is the most popular.
🤖
AI Show & Tell
Real AI content workflows in action
Once a month, we have 2-3 community members showcase their current AI-enabled content workflows. No hyping, just real experimentation from real peers.
🎙️
Host Pathways
Opportunities to showcase your expertise
As hosts of Spaces and AMAs or as guests on the podcast and newsletter, community members have the chance to share their expertise with the Superpath audience.
And More!
New programs every quarter
In 2026, we're expanding our Superpath Pro offering, doubling down on the programs the community loves and experimenting with new concepts.
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January 29, 2026

Hey there,

Content marketing is evolving rapidly. AI is changing everything for a function with a well-established template. It’s easy to fall behind, but there are huge opportunities for those who keep up.

Moments like this need professional communities, free from self-promotional public spaces and full of peers who are working on the same problems that you are and are open to sharing truthful learnings.

Superpath has been serving content marketers for 6+ years. While the Superpath network counts over 18k members, Superpath Pro is a dedicated, private space of ~300 folks honing their craft together and adapting for the future.

As an in-house, freelance, or agency content marketer, Superpath Pro helps you:

  1. Find your people
  2. Stay ahead
  3. Grow together

This year is all about deepening our Superpath Pro programs. In Q1 2026, we launched our first member-led interest groups (called Spaces), kicked off our yearlong IRL tour, and re-constructed our 1:1 matching program for more curated pairs.

We'd love to have you join us!

Alex Hilleary
CEO
Superpath

Content Marketers Love Superpath Pro 🧡

Take my money

I was about to cancel my Pro subscription as part of my annual January subscription culling. But after catching up on all the recent posts, I was like "uhhhh yeah I'd better stay here. These people are smarter than me." Grateful for all the knowledge-sharing. Take my money!

Nik Wright

Sr. Content Manager at Weedmaps
In-House

Unique level of magic

"I have had the pleasure of being a member of the Superpath since its early days. Over the years, I have be able to see the community grow and evolve in countless positive ways. I have been a member of many other content marketing and networking groups out there. However, Superpath just has this unique level of magic in their community that many will struggle to find elsewhere. It's still the one place I sign into everyday."

Amanda Scheldt

Technical Researcher & Writer
Freelance

Don't think twice

"Superpath is hands down the best community for content marketers. I've been here since 2022—and my business has grown leaps and bounds thanks to the community. I've learned SO much from other folks in the community, so much so when Jimmy rolled out the paid version, it was a no-brainer to sign up and keep my access to everything the community offers. It's one of the only communities I log in to daily because there's so much to learn from the conversations. Being a fly on the wall is itself worth the price of admission. Don't think twice about joining Superpath—it's a serious career accelerant."

Tanaaz Khan

Content Strategist
Freelance

Happy I decided to go premium

"I really like the vibe in the private channels, it's just active enough so I can meaningfully follow them all on a daily basis! I'm happy I decided to go premium."

Ziemek Bućko

Sr. Content Manager at Hunter.io
In-House

Quality conversations

"I'm loving the group even more than before, the switch to paid channels has really reduced overwhelm from tons of notifications and increased the quality of the conversations for me."

Megan Hettwer

Freelance content writer & strategist
Freelance

Been loving the group

"I’ve been loving the group for a long time, but I have to admit — changing to the paid model has made a difference in the quality of the group conversations."

Mitangi Parekh

Sr. Marketing Manager, Content at eSentire
In-House

More signal, less noise

“Superpath is the only marketing community I check daily (and I’m in several, both free and paid).The focus on content marketing makes it stronger than other communities, with more signal and less noise. And the members are always responsive and knowledgeable — basically every content marketer I personally know is a member. I even keep in touch with my content friends in the DMs. As a content pro, this is your professional association — use it wisely!”

Ryan Baum

Growth Consultant
Freelance

A sense of community

"Joining Superpath is easily one of the top three best decisions I've taken for my full-time freelancing business. I've landed top-tier clients, felt a sense of community (which is pretty hard to do sitting alone in a room), and talked to some of my favorite people in the biz through various channels. Whenever someone asks me: I can't find leads, I feel alone. Where do I go? My first answer is always: join Superpath."

Brinda Gulati

Freelance Writer + Editor
Freelance

I'm hooked on Superpath

"Great community, great people, lots of opportunities, and I've learned SO MUCH from both asking questions and just lurking. Made lots of good connections too! The discussion quality has improved significantly also with the private model. It was a no-brainer to join, so I'll be here for a while! Thanks for putting together such a beneficial community"

Grace Townsley

Owner of Townster Creative Services
Freelance

There's nowhere else like it

"Content can be lonely work when you're an in-house team of one or two, and any time I need to brainstorm something or just bounce an idea off other content folks, I come here. Over the years, I have had so many questions (large and small) answered by this community. I have no idea where else I'd turn if I didn't have access to it anymore! There's just nowhere else like it on the internet for me."

Deedi Brown

Head of Content at Bubble
In-House
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Pick Your Path

Newsletter

Free
Join 18k Subscribers
Free content strategy template
Our weekly newsletter and podcast
Our content marketing job board
Free webinars & workshops
Free content strategy template
Our weekly newsletter and podcast
Our content marketing job board
Free webinars & workshops

Superpath Pro

$50/month or $500/year
Start your 30-day trial
Access to 15 exclusive Slack channels with 300+ members
Monthly 1:1 peer networking calls
Monthly group calls with breakout sessions
Graduate-level content courses
LinkedIn Challenges, AI Show & Tell, and more

Three ridiculously good reasons to sign up

The purpose of this group is to connect people who work in content. Join this group to learn, share, support, and contribute—not promote.

Very, very few content marketers have access to high-quality educational opportunities. Our content strategy courses cover everything you need to start and run a successful content operation. And our community is always ready to answer any question. Hiring a consultant to teach you the same thing will cost tens of thousands of dollars. This is by far the most affordable way to get ongoing content education.

Networking is awkward, but we're fixing that. Each month, you'll be paired with a peer to chat content—without being pitched. We also host monthly group discussion meetups. Meeting new people and discussing your content challenges is a great way to develop your skills and grow your career.

We all need community. Content marketing used to be simple. But there’s no playbook anymore. Our LinkedIn feeds are full of conflicting, self-promotional advice. So what we all really need is a supportive community to share ideas, ask the tough questions, meet our peers, and get a sense of what’s actually working for everyone else.

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