Writing Is the Easy Part: How Great Content Marketing Begins with Smart Research
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The marketing team at Airtable creates quarterly plans in an Airtable base. From there, each team and individual create projects and tasks that roll up into that quarter's goals.
This ensures that all work is mapped against the team's strategy. If your work doesn't fit into the plan, it's time to chat with your manager about priorities. This system is great because it keeps everyone working on the same page and provides a clear view for management to see what's going on. The CMO, for example, can see everything from quarterly goals to day-to-day tasks, all in the same view.
Airtable is an official Superpath partner! Our readers, members and subscribers can get $500 in free credit towards a paid Airtable account. Just got use this URL to claim your credit: airtable.com/superpath
You can see the other tutorial videos in this series here:
And you can learn more about using Airtable here.
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Jimmy is the cofounder and CEO of Superpath. You can follow him on Twitter here.
