Episode 68 - Siege Media: Ross Hudgens' strategy for sustainable, healthy growth

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In this episode of Content Briefly, we’ve interviewed Ross Hudgens, Founder and CEO at Siege Media, and discussed how Siege Media has navigated its growing pains successfully, his insights on SaaS and the content world, and much more.

This episode is brought to you by our friends at Verblio (https://www.verblio.com/) — contact megan@verblio.com.

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Timestamps:

00:00 Intro.
02:39 Who is Ross Hudgens?
03:33 Ross background.
06:18 Customer’s take on SEO marketing and the future of AI.
08:02 What the average customer engagement looks like at Siege Media.
10:13 The growth journey at Siege Media.
12:32 What the company culture looks like.
13:54 Transitioning from remote-friendly to fully remote.
15:42 Founder’s role play in terms of now vs then at Siege Media.
18:22 Getting more work and subcontracting as a freelancer.
20:21 Red flags/green flags from client needs or expectations.
23:07 How the AI trend has evolved over time.
25:15 What’s been going on at Siege Media recently?
27:02 Learn more about Ross and Siege Media and get in touch.
27:38 Outro

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Useful Links:

Website: https://www.siegemedia.com/
Ross on LinkedIn: https://www.linkedin.com/in/rosshudgens/

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Previous Episodes:

► Zapier: Lane Scott Jones on proving a 454% content ROI (rerun) https://www.youtube.com/watch?v=kJkwbW18-pY
► Juro: Tom Bangay on building customer personas and creating content for their target market https://www.youtube.com/watch?v=2B1b7RqWHas
► ClickUp: Amrita Mathur on turning freemium users into paying customers. https://www.youtube.com/watch?v=cSe_QzJngvM

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Stay Tuned:

► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco