Episode 15 - Arrows: Stuart Balcombe on platform-native content and knowing your reader

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #15, Jimmy speaks with Stuart Balcombe from Arrows. They discuss:

• Why Arrows doesn't have or want a content calendar
• The importance of platform-native content
• Why Arrows puts an "unsubscribe" link at the top of every newsletter

👉 You can follow Stuart Balcombe on LinkedIn here: https://www.linkedin.com/in/stuartbalcombe/

👉 You can learn more about Arrows here: https://arrows.to/