Episode 42 - WorkRamp: Fara Rosenzweig's multi-media content playbook

This episode is brought to you by our friends at tealhq.com.

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

On episode #42 of Content Briefly, we’ve interviewed Fara Rosenzweig at WorkRamp and discussed multimedia content strategies, content measurement, and much more.

Timestamps:

00:00 Intro
00:06 Who is Fara Rosenzweig?
01:43 Fara’s background.
05:08 What’s WorkRamp?
06:23 WorkRamp’s ICP.
09:04 Content marketing program at WorkRamp.
14:13 Content types for specific personas.
20:43 Content creation process.
23:29 Transitioning from text to multimedia content.
26:43 Vendor management for scaling content.
30:21 Content performance measurement and attribution.
36:34 WorkRamp’s podcast and its purpose.
45:43 Learn more about Fara and WorkRamp and get in touch.
47:20 Outro.

Useful Links:

👉 You can follow Fara Rosenzweig on LinkedIn here: https://www.linkedin.com/in/fararosenzweig/

👉 You can learn more about WorkRamp here: https://www.workramp.com/

Stay Tuned:

► Website: https://www.superpath.co/

‍► YouTube: https://www.youtube.com/@superpath7504

‍► LinkedIn: https://www.linkedin.com/company/superpath/

‍► Twitter: https://twitter.com/superpathco

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.