Episode 41 - Switchboard: Molly Talbert on redefining content marketing personas

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On episode #41 of Content Briefly, we’ve interviewed Molly Talbert, Content Marketing Lead at Switchboard, and discussed Switchboard's content strategy, creating content for various media outlets, and more.

Timestamps:

00:00 Intro
02:33 Who is Molly Talbert?
03:04 Molly’s background.
03:37 Challenges of content marketing in Switchboard.
05:15 Switchboard’s content marketing team.
06:56 What is Switchboard?
08:44 Switchboard's features.
11:53 Category creation on Switchboard.
12:57 Competitive advantage of Switchboard.
14:29 Switchboard’s content strategy.
16:15 Impact of async on work culture.
20:04 Switchboard’s content KPIs.
21:24 Experimentation with multimedia content.
23:03 Content marketing personas.
25:32 Success stories from a content perspective.
27:14 Learn more about Molly and Switchboard and get in touch.
28:04 Outro.

Useful Links:

Switchboard Website: https://www.switchboard.app/

‍Molly on LinkedIn: https://www.linkedin.com/in/mollytalbert/

Stay Tuned:

► Website: https://www.superpath.co/

‍► YouTube: https://www.youtube.com/@superpath7504

‍► LinkedIn: https://www.linkedin.com/company/superpath/

‍► Twitter: https://twitter.com/superpathco

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👉 You can follow Molly Talbert on LinkedIn here: https://www.linkedin.com/in/mollytalbert/

👉 You can learn more about Switchboard here: https://www.switchboard.app/