The new Superpath Pro

Last week, we launched the new Superpath Pro! Here’s the quick overview:

• It’s run by the one and only Eric Doty!
• We consolidated our two paid tiers into one: Superpath Pro.
• It includes monthly 1:1 calls, group calls, courses, and members-only AMAs.
• We’re developing an SSO app with more benefits, including a library of content examples and a few other things. 😎

You can learn more and signup at superpath.co.

Here’s a quick rundown of what it is, why it was due for a sprucing up and a few lessons learned from four years of running a paid membership tier.

Superpath Pro: A quick history

Way back in 2020, I created the very first version of Superpath Pro. The idea was that some of our Slack members wanted more—and in this case, “more” meant courses and content. I also rolled out monthly 1:1 calls, where we’d randomly match each Pro member with another each month.

This worked pretty darn well for a while. Over time, hundreds of people signed up and we even started selling plans to entire content teams. I added a ton of content in the form of courses, blog posts, teardowns, and interviews.

Then, last summer, we started charging for 10 channels in the Slack community. This was included for Pro members, and everyone else who wanted access could get in for $20/month. This also worked well and is also exactly where we created confusion around our own membership tiers.

For the last year or so, we’ve essentially had three tiers of membership:

• Free (access to the free Slack channels)
• Paid Slack (normal Slack + 10 premium channels)
• Superpath Pro (courses, content, 1:1s, and free/paid Slack channels)

Here’s the first lesson learned: the paid Slack tier needed a name! I never actually named it and it just became “paid Slack.” There was quite a bit of confusion among prospective and current members about which tier was right for them (and sometimes, which tier they were already on).

In early 2024, Eric Doty took on a larger role in the community. This gave us the chance to talk about all the ways we could improve the membership experience. The first thing we did was poll members to see what folks really wanted.

The new Superpath Pro (aka what members really want)

Overwhelmingly, members said they want more opportunities to connect with the other members. Slack is a great start, but folks want more structure: chances to network, calls to discuss common issues, office hours, maybe even “just for fun” type calls.

The new, single paid tier (Superpath Pro) is built around this. It includes:

• Access to the 10 premium Slack channels
• Courses, content, teardowns, etc.
• Monthly 1:1 calls
• Monthly “Superpath Socials.” These will be themed discussions with breakouts.

We’ll be collecting lots of feedback and will add/remove features as we hear from members.

What’s coming next?

We’re building our own software, which opens the door to all kinds of possibilities. Here are a few things we are thinking through now:

• A searchable database of content examples, broken down by content type and with some analysis of each. (This is coming in the next few weeks.)
• Access to the salary report data so you can filter/analyze it on your own (in addition to reading the report).
• New features for Help a B2B Writer will likely be baked directly into the app, making it really easy for members to source subject matter expertise and to be a source for others as well. We’re thinking that Pro members will get access to a new HaB2BW Pro plan as part of their existing membership.
• Profiles/portfolios so you can showcase your best work. This data will also be connected to our marketplace so we can match you with customers in need of your skills.

Have ideas? I’d love to hear them. We’ll be announcing all this as we go, so keep an eye on our newsletter and Slack announcements.