Episode 30 - MNTN: Mel Yap on the necessity of a well-rounded content program

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On episode #30, Jimmy speaks with Mel Yap  from MNTN. They discuss:

• Why MNTN doesn't rely on any single marketing channel
• How mastering tools has become a career advantage
• Why the content team meets weekly to look at metrics
• How Mel balances content creation, email marketing, team management and more

👉 You can check out Mel Yap's personal site here: https://www.mellieyap.com/

‍👉 You can follow Mel Yap  on LinkedIn here: https://www.linkedin.com/in/melissayap/

‍👉 You can learn more about MNTN here: https://mountain.com/