Episode 83 - Zapier: Lane Scott Jones on content in the age of AI (and Zapier's pickleball strategy)

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In this episode of Content Briefly, we interviewed Lane Scott Jones, Director of Content Marketing at Zapier, and discussed the growth of Zapier content production, optimistic perspectives on SEO, content diversification, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro
03:28 Who is Lane Scott Jones?
03:58 Is it overwhelming to write content for Zapier?
06:20 Automation in the day-to-day.
08:46 How has content at Zapier changed?
13:00 Increased content production and team at Zapier.
14:03 Percentages of net new content and content updates.
15:09 Corporate marketing and Lane’s new responsibilities.
17:26 Brand activities and the ‘customer love’ metric.
18:52 Organic strategy is changing.
20:32 ZapConnect and its evolvement into a community.
23:11 Thoughts on the future of content marketing.
26:51 Learn more about Lane and Zapier and get in touch.
28:06 Outro

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Useful Links:

Website: https://zapier.com/

Lane on LinkedIn: https://www.linkedin.com/in/lanescottjones/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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