Episode 80 - Apollo.io: Robyn Showers on content differentiation

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In this episode of Content Briefly, we've interviewed Robyn Showers, Director, of Content Marketing at Apollo.io, and discussed what it is like to be in a mature company with an established content program, the story behind Apollos’ book publishing, and more.

This episode is brought to you by our friends at Minuttia (https://minuttia.com).

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Timestamps:

00:00 Intro
03:03 Who is Robyn Showers?
03:35 Robyn’s background.
06:25 What is Apollo.io?
08:39 Writing approach at Apollo.io.
10:37 Apollo.io’s content program.
13:53 The story behind the Outbound Sales book.
19:01 The process for writing and publishing the book.
22:33 What is Appolo Magazine?
26:10 Managing the content program for an established company.
31:48 How are the industry changes affecting Apollo’s content strategy?
36:28 Learn more about Robyn and Apollo.io and get in touch.
37:19 Outro

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Useful Links:

• Robyn on LinkedIn: https://www.linkedin.com/in/robynshowers/
• https://www.apollo.io/academy/guides/pipeline-generation
• https://www.amazon.com/dp/B0DHJ7VWJ9

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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