Episode 71 - Freshpaint: Ray Mina on the role of content in highly regulated industries

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In this episode of Content Briefly, we’ve interviewed Ray Mina, VP of Marketing at Freshpaint, and discussed the long sales cycle at Freshpaint, the role of content in sales cycles, handling content during changes, and more.

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Timestamps:

00:00 Intro
01:36 Who is Ray Mina and What is Freshpaint?
02:39 The challenges of CDPs in healthcare.
03:53 The tightrope of healthcare marketing without breaking rules.
05:15 Fast-tracking the sales cycle in a compliance-driven market.
06:48 Building trust through content in regulated marketing environments.
08:39  Creating legally sound content for specialized markets.
10:24 The impact of strategic content choices at Freshpaint.
15:27 Integrating content, partnerships, and events for healthcare marketing.
18:07 Strategic storytelling and measurement in content marketing.
22:08 Proving marketing value before brand building.
23:30 Content leadership in times of change.
25:44 Learn more about Ray and Freshpaint and get in touch.

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Useful Links:

• https://www.linkedin.com/in/raymina/
• https://www.freshpaint.io/
• https://info.freshpaint.io/freshpaint-5-newsletter
• https://www.superpath.co/blog/episode-26-freshpaint-a-content-strategy-crash-course-with-mark-rogers
  
  

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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