Episode 65 - Juro: Tom Bangay on building customer personas and creating content for their target market

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In this episode of Content Briefly, we’ve interviewed Tom Bangay, Senior Director, Content & Community at Juro, and discussed how Juro targets and engages its audience through a multifaceted content strategy, and more.

This episode is brought to you by our friends at Minuttia.

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Timestamps:

00:00 Intro
01:16 Who is Tom Bangay?
02:01 Tom’s Background.
02:42 What’s Juro?
03:53 Using the Juro AI tool to craft first drafts of service contracts.
05:08 Juro’s target customers and use cases.
06:43 Academic background vs hands-on experience as a marketer.
08:27 The challenge of finding subject matter experts in content marketing.
09:44 Juro’s overall content strategy.
15:00 Where does organic search fit in Juro’s top-down content strategy?
17:43 The ‘why’ of creating a Slack community at Juro.
25:10 What the content team at Juro looks like.
26:12 The idea behind the podcasts done at Juro.
28:23 Experimenting with video podcasts.
29:27 Learn more about Tom and Juro and get in touch.
30:25 Outro

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Useful Links:

Website: https://juro.com/

Tom on LinkedIn: https://www.linkedin.com/in/tom-bangay/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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