Episode 62 - John Collins (Part 2): 2024 trends and the new content playbook

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In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.

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Timestamps:

00:00 Intro
01:22 Who is John Collins?

02:33 Lessons from Intercom's content marketing trials.

05:10 Insights on structuring and scaling content teams.

08:50 Evolving strategies in content marketing and SEO.

12:46 Shifting focus in content marketing strategies.

15:07 The future of content marketing teams.

17:04 Content's role in traffic generation and shaping company voice.

17:36 Challenges and rewards of working independently.

21:16 Balancing writing and consulting.

22:50 Learn more about John and get in touch.

23:51 Outro

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Useful Links:

Website: https://johncollins.cc/

John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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