Content Marketing In a Down Economy: How to Stay Lean and Effective
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You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more.
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Timestamps:
00:00 Intro
01:22 Who is John Collins?
02:33 Lessons from Intercom's content marketing trials.
05:10 Insights on structuring and scaling content teams.
08:50 Evolving strategies in content marketing and SEO.
12:46 Shifting focus in content marketing strategies.
15:07 The future of content marketing teams.
17:04 Content's role in traffic generation and shaping company voice.
17:36 Challenges and rewards of working independently.
21:16 Balancing writing and consulting.
22:50 Learn more about John and get in touch.
23:51 Outro
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Useful Links:
Website: https://johncollins.cc/
John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/
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Stay Tuned:
► Website: https://www.superpath.co/
► YouTube: https://www.youtube.com/@superpath
► LinkedIn: https://www.linkedin.com/company/superpath/
► Twitter: https://twitter.com/superpathco
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Jimmy is the cofounder and CEO of Superpath. You can follow him on Twitter here.
