Episode 61 - John Collins (Part 1): Intercom, Ramp and falling in love with the customer

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In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins, discussed his career at Intercom and Ramp, the content strategies he worked on at both companies and more.

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Timestamps:

00:00 Intro

01:17 Who is John Collins?

04:53 John’s journalism background.

06:45 Diversifying content from ebooks to audiobooks and beyond.

09:41 Real engagement through thought leadership and customer insight.

13:21 Content culture success.

15:57 Pushing boundaries with bold campaigns and events.

20:02 Building a content powerhouse.

22:22 Content strategy nuances.

25:50 Building a specialized content team and managing external agencies.

28:40 The impact of content cadence on audience engagement.

31:44 Simple metrics for measuring content success.

33:01 Engaging audiences where they are.

36:26 Strategic audience segmentation.

38:17 Consulting for content growth and marketing success.

40:02 Learn more about John Collins and get in touch.

41:12 Outro

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Useful Links:

Website: https://johncollins.cc/

John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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