Episode 47 - Loop & Tie: Bridget Poetker's evolution from content → growth

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On episode #47 of Content Briefly, we’ve interviewed Bridget Poetker, Director of Growth at Loop & Tie, and discussed the transition from content to growth marketing, strategic content thinking, and more.

Timestamps:

00:00 Intro

02:04 Who is Bridget Poetker?

02:21 Bridget’s background.

02:58 What is Loop & Tie?

04:26 Loop & Tie choice-based gifting model.

06:53 Loop & Tie sustainability ethos in marketing.

08:56 How does the business model affect growth?

11:52 Strategic content thinking.

15:09 Bridget’s transition from content to growth marketing.

19:59 Output vs. outcome.

24:11 Balancing in-house and external resources.

28:06 Bridget’s reflection on new skills acquired in the role.

30:00 Team communication and remote culture at Loop & Tie.

33:09 Performance measurement and tools for reporting.

37:02 Marketing pages vs. product pages.

37:57 Bridget's unexpected challenges in the growth space.

39:43 Learn more about Bridget and Loop & Tie and get in touch.

40:54 Outro.

Useful Links:

👉 Loop & Tie Website: https://www.loopandtie.com

‍👉 Website: https://www.bridgetpoetker.com/

👉 Bridget on LinkedIn: https://www.linkedin.com/in/bridgetpoetker

Stay Tuned:

► Website: https://www.superpath.co/

‍► YouTube: https://www.youtube.com/@superpath

‍► LinkedIn: https://www.linkedin.com/company/superpath/

‍► Twitter: https://twitter.com/superpathco

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