Episode 44 - OnBoard: Josh Palmer's "Do, Delegate or Delete" Approach to Content

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On episode #44 of Content Briefly, we’ve interviewed Joshua Palmer, Head of Content at OnBoard, and discussed content leadership and the multifaceted aspects of running a robust content program and more.

Timestamps:

00:00 Intro

01:26 Who is Joshua Palmer?

02:14 Joshua’s background.

03:07 What is OnBoard?

05:49 Customer profiles of OnBoard.

08:49 OnBoard’s features and use cases.

11:09 Challenges in board collaboration.

12:08 OnBoard’s PLG motion.

13:38 Components of Onboard’s content program.

15:40 Team structure and workflows for content creation.

20:55 Ways to diversify your content strategy.

24:33 Tips for crafting authentic content.

27:34 Josh’s role and vendor management.

31:07 Importance of communication and prioritization.

34:23 The art of delegation.

36:40 Trends in content team sizes.

38:01 Josh’s perspective on AI in content creation.

38:50 Content performance measurement.

43:48 Learn more about Joshua and OnBoard and get in touch.

45:38 Outrο

Useful Links:

👉 You can follow Josh Palmer on LinkedIn here: https://www.linkedin.com/in/joshuaepalmer/

👉 You can learn more about OnBoard here: https://www.onboardmeetings.com/

Stay Tuned:

► Website: https://www.superpath.co/

‍► YouTube: https://www.youtube.com/@superpath7504

‍► LinkedIn: https://www.linkedin.com/company/superpath/

‍► Twitter: https://twitter.com/superpathco

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