Crossbeam: Sean Blanda on building a 55,000-person newsletter

This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.

You can subscribe and listen to all episodes of "Content, Briefly" on Apple Podcasts, Spotify, or your favorite podcast app.

In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment.

Timestamps:

00:00 Intro

03:03 Who is Sean Blanda?

03:29 What’s Crossbeam?

04:43 Crossbeam marketing function.

06:31 Crossbeam content team communication and structure.

08:32 Crossbeam marketing strategy.

10:35 Optimizing content execution in a mature industry.

12:35 Why building an email list is so important.

15:52 The role of SEO in Crossbeam's content strategy.

18:09 Journalistic approach to content marketing.

21:33 Crossbeam's content creation frequency and types.

23:33 Integrating events into content.

27:00 Quality versus quantity in content.

28:19 Crossbeam content creation tools.

30:22 Sean's perspective on AI in content creation.

36:10 Learn more about Sean and Crossbeam and get in touch.

36:50 Outro

Useful Links:

👉 Crossbeam Website: https://www.crossbeam.com/

👉 Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/

👉 Sean’s Website: https://www.seanblanda.com/

Stay Tuned:

► Website: https://www.superpath.co/

‍► YouTube: https://www.youtube.com/@superpath7504

‍► LinkedIn: https://www.linkedin.com/company/superpath/

‍► Twitter: https://twitter.com/superpathco

Don’t forget to leave us a five-star review and subscribe to our YouTube channel.