Content Strategy

5 Minutes on Content: Anfernee Chansamooth on the 7P's of Crafting a Compelling Case Study

Jimmy Daly
November 29, 2021

Welcome to the latest edition of a new series we’re doing called 5 Minutes on Content. These will be quick presentations on a single idea. They’ll be presented sort of like webinars, but less formal, no gated content and no follow-up sales emails. 😎

In this presentation, Anfernee Chansamooth explains his framework for creating strong case studies, over and over again. I like this because it’s essentially a checklist for nailing the deliverable. Follow this process and you’ll avoid many of the (all too) common pitfalls of writing case studies.

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