10-minute content teardown: Attentive

Welcome to another content strategy teardown! This week, we're talking about Attentive. As always, we'll talk about its business model, then explore all of its content initiatives. To unlock this video, the rest of the series and so much more, check out Superpath Pro.

Summary:

(0:47) - Jimmy begins analyzing Attentive's homepage and notes the presence of content, product information, and blog posts

(1:34) - Jimmy discusses Attentive's "Blog+" playbook and resource organization, suggesting that case studies could be included in resources

(3:11) - Jimmy examines Attentive's blog and suggests that more direction for readers would be helpful, with a focus on getting them into the product quickly

(4:35) - Jimmy explores Attentive's guides and template library, noting the importance of having a template library for SaaS sites and suggesting the need for individual pages for each template.

(6:49) - Jimmy comments on the template section of the website and suggests bullet points for easier reading

(9:17) - Jimmy looks at the content in Ahrefs, focusing on the blog and noting that it is mostly top of funnel content

(11:35) - Jimmy assumes that Attentive sees decent traffic but may be frustrated with conversions based on their Google Analytics

(12:40) - Jimmy summarizes their thoughts on Attentive's website and offers to look at other sites in future videos.