10-Min Content Teardown: Ramp

Welcome to another content strategy teardown! This week, we're talking about Ramp. As always, we'll talk about its business model, then explore all of its content initiatives. To unlock this video, the rest of the series and so much more, check out Superpath Pro.

Ramp is an expense management tool that monetizes based on transactions. Their marketing strategy includes free tools, demos, integrations, and content such as guides and customer stories. While content is important for Ramp, other factors such as sales enablement and free tools also play a role in their growth and success.

‍Summary:

(0:03) - Jimmy is open to feedback and wants to cover a variety of businesses in their content

(0:50) - Ramp is an expense management tool that monetizes based on transactions, not monthly fees

(1:58) - Ramp offers ways to save money but still wants users to spend money to generate revenue

(3:12) - Ramp's marketing strategy includes free tools, demos, integrations, and content such as guides and customer stories

(5:12) - Ramp also has demand gen type stuff happening and a podcast called FinOps Today

(7:17) - Jimmy discusses the potential benefits of using podcasts for social proof and customer acquisition

(8:14) - Jimmy explores Ramp's free tools, guides, and customer stories as part of their content strategy

(10:32) - Jimmy concludes that while content is important for Ramp, it is not the only tool they use for growth and success. Other factors such as sales enablement and free tools also play a role.