We asked the Content Career Growth Slack community about their favorite marketing books, and they delivered. Here are the books we've collected so far. These are not in any particular order and I've included any comments left by our community members.
Tip: Use the Library Extension Chrome plugin to see if these books are available from your local library. It can look for paperback, hardcover, ebook and audio versions: https://www.libraryextension.com/
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"The best book I've ever read about changing behavior. Better than Influence when it comes to understanding why people do things."
"The best book I've read on business strategy. Shows an approach that goes bigger than strategy vs. tactics."
"Teaches how to look bigger and see how different elements of a system (or marketing) interact with each other."
"The most important book ever written about marketing. It dispels many of the common beliefs (differentiation etc.) with real data."
"Funny, down-to-earth tips for reaching today's readers."
"Clear, helpful advice on how to eliminate the noise and distractions to really focus on the tasks at hand."
"How to incorporate design thinking to improve cross-team collaboration."
"It helps you fight your biggest critic/enemy--you and shakes you up to push the envelope."
"Learning about writing through Stephen King’s personal experience and observations was better than any class. The man knows his stuff!"
"A fascinating history of marketing with a clear focus on the US though there are a few chapters that mention UK marketers, too; made me fall in love with my profession due to the highly intelligent and thoughtful people who shaped the industry."
"Helped me to take people, esp. colleagues, clients, managers, as they are and focus on the good stuff and the task at hand; has made my work life massively easier."
"This book got me hooked on content marketing when I read it a couple of years ago and I still use it to look something up at least once a week."
"Helped be understand how to break through the noise."
"Showed me how to harness my creativity."
"Taught me how to be a better manager."
"Shaped my understanding of messaging/advertising."
"Taught me how to host better meetings AND write business content that wasn’t boring."
"For writing headlines based on the level of awareness and sophistication in a market."
"Amazing framework for writing an introduction to any blog post or sales page."