Episode 79 - Shelf: Hila Bouzaglou is solving the subject matter expertise problem

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In this episode of Content Briefly, we've interviewed Hila Bouzaglou, Founder of Shelf, and discussed the specialization in niche content (e.g., supply chain), building a company culture, tackling difficult content topics, and more.

This episode is brought to you by our friends at Flying Cat Marketing (https://flyingcatmarketing.com/).

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Timestamps:

00:00 Intro

02:44 Who is Hila Bouzaglou?

03:26 Hila’s background.

05:35 The origins of Shelf.

06:44 Solving the challenge of subject matter expertise.

09:35 The customer lifecycle at Shelf.

12:44 Building subject matter expertise internally.

15:42 Where do they find writers?

18:43 Practical application of AI in research for content writing.

23:13 Quality assurance for produced content.

25:36 The team dynamics at Shelf.

30:47 Building the muscle by doing hard work.

32:48 Learn more about Hila and Shelf and get in touch.

33:10 Outro

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Useful Links:

• Book a call with Hila here: https://shelf-made.com/heavyweight-b2b-content-marketers/
• Hila on LinkedIn

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Stay Tuned:

► Website: https://www.superpath.co/

► YouTube: https://www.youtube.com/@superpath

► LinkedIn: https://www.linkedin.com/company/superpath/

► Twitter: https://twitter.com/superpathco

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