Episode 28 - Recart: Aaron Orendorff on low-volume, high-impact content

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On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss:

• Aaron's low-volume, high-impact content approach
• Why he only measures data points with a dollar sign in front of them
• Recart's unique SaaS + service model
• Lessons learned from four years at "the mothership" (aka Shopify)
• How he landed a byline in the New York Times

Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/

👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/

👉 You can learn more about Recart here: https://recart.com/