Tommy Walker AMA: "I am a chef, not a short-order cook."

Tommy Walker is a veteran content marketer who ran content at ConversionXL, Shopify Plus and QuickBooks. He's currently in the process of launching hi...

How to Apply for a Content Marketing Role

I've looked at a lot of job applications over the last 10 years. Most look like DMV forms—it's like the applicant scribbled answers down so they...

Episode #6: Ricky Ribeiro: diplomat, cruise ship captain and content marketer

Ricky has been working in content marketing for more than a decade. At one time, he ran a music blog that generated more than 100,000 visits/month.

Episode #5 - Devin Bramhall's journey to CEO

Devin Bramhall's content marketing career started in a birth room. She was 25 years old and volunteering at a birthing clinic in Indonesia. That trans...

Expand and Contract: The Reason Why "Job Hopping" Is a Great Career Move

You might remember learning about expansion and contraction in your 7th-grade science class. Heat causes particles to move faster. That movement requ...

Episode #4: Janet Choi on cross-functional content marketing

Janet Choi has run content marketing at iDoneThis, Customer.io and now Clearbit. In this episode, she tells us the story of going to law school, then...

Episode #3: Janessa Lantz on being a one-person marketing team

Janessa Lantz got her start in SaaS marketing, and went onto run marketing at RJ Metrics, built the fantastic ThinkGrowth publication [https://thinkgr...

Episode #2: Danyelle White on building career equity

Danyelle is the senior manager of content marketing at Lucidchart. She studied creative writing, worked in journalism, dabbled in healthcare marketing...

Survey #2: Content team structure

As a quick reminder, we'll be running mini-surveys like this about twice/month. The idea is to clearly understand the challenges content marketers fac...

Survey #1: Are you fairly paid?

We'll be running very brief surveys like this one a regular basis, probably twice/month. The idea is to collect data to better understand the state of...

Why Your Content Marketing Has Career Stalled—and How to Jumpstart It

Most people discover content marketing by accident. Similarly, most people's careers develop (or don't) accidentally. This isn't always bad—sometimes...

Episode #1: Sean Blanda on learning or earning

Sean Blanda has the perfect LinkedIn profile. He got his start in journalism, has worked for early-stage startups, ran content at several large compa...