How to Give Your CMO Insight Into Your Content Marketing Workflow with Airtable

Every CMO wants some insight into what the content team is up to. You want to be able to give them access to a dashboard or...

How to Build a Functional Marketing Plan in Airtable

The marketing team at Airtable creates quarterly plans in an Airtable base. From there, each team and individual create projects and tasks that roll u...

How to Manage Company-Wide Content Requests in Airtable

Like many teams, the Airtable content team handles requests from across the organization. The content team helps create sales enablement content, bl...

Accelerate Traffic Growth with "Meta" Content

About seven years ago, I was working for a startup called Vero. I did a quick competitor audit and found that we were getting crushed by...

Episode 25: Tamilore Oladipo on building a content career from Nigeria

Tami has built a successful and inspiring career from Nigeria. In this episode, we talk about she found content marketing, how she built a remote care...

AMA with Clearscope: Next-level content optimization advice

Cofounder Bernard Huang [https://twitter.com/bernardjhuang?lang=en] and Senior Marketing Manager Shannon Ratliff [https://twitter.com/shannonmratliff]...

How to distribute thought leadership content

I heard this question twice in the last week, so I figured I’d address it here. Like most everything else in marketing, distributing thought leadersh...

Iteration ≠ Improvement: How to Handle Editing at Your Company

Giving feedback makes people feel good. Most people don’t know if they are giving good feedback, they just provide commentary on how they would do thi...

Clearscope: How to Refresh Content That Doesn't Rank Like It Used To (Or Never Did)

If you have content that used to perform well, you should pat yourself on the back. It means you overcame a challenge that many have yet...

Clearscope: Why Content Optimization Is All the Rage

Content optimization is no longer analogous to keyword stuffing. Google has invested heavily in its natural language processing (NLP) software [htt...

Clearscope: Choosing the Right Keyword Is More Important Than Chasing Monthly Search Volume

Search volume is overrated, says Clearscope cofounder Bernard Huang. Imagine searching for "how to get rid of pimples" and seeing a SERP full of resul...

Senior Content Strategist earning $150,000/year

Welcome to another post in the $100k Club series. You can see the full series here. [https://superpath.co/blog/tag/100k-club] This is "My Morning Rout...