Like most people, I became a content marketer by accident.
I was both thrilled and fascinated to learn that I could make a living writing. In the 10 years since, I've discovered a lot of other things about content by accident. I learned, for example, that writing can be the foundation of many different careers path. I learned that writing alone is not nearly valuable enough to scale a content career. I learned that guiding other writers, developing content strategy and selling content packages are all branches of the path I originally started on. I also learned that content marketing is rich with opportunity, but seriously lacks direction. Nearly everyone starts with content creation, and nearly everyone goes a different direction from there.
Being a content marketer doesn't mean that you are just a content creator. It means that you have strong writing skills and can think critically. It means that you know how to craft a narrative and distill complicated concepts. Being a content marketer means that you've sharpened the "soft" skills that have become incredibly valuable in today's workplace.
This is why we (Walter Chen and myself) have launched Superpath. It's the career resource for content marketers. It's a place where you can get information and inspiration. If you want help making good decisions about your career, you're in the right place.
We hope to accomplish a few important things:
- We want to legitimize content as a career field. We want high school to students to one day say, "I think I'd like to be a content marketer when I grow up." Getting paid to write barely scratches the surface—there is so much opportunity in the content space.
- We want to provide career guidance. We can't tell you exactly what to do with your career, but we can provide resources like salary reports, interviews with people who've made a great career in this field and training via courses and mentorships.
- We want to broker relationships between skilled content people and the companies who need their help. The job board is just the beginning.
In the coming weeks, we'll be filling out our job board, starting a podcast and launching a short career course. The best ways to stay informed are to subscribe to the newsletter and join the community.
We welcome your comments, feedback, suggestions and question. Reach out to hey [at] superpath [dot] co to get in touch.
Jimmy Daly, cofounder and CEO
PS - If you haven't already, get started with Superpath.